ANALYSIS OF THE EFFECT OF CUSTOMER BUYING INTENTION ON THE SELECTION OF THE NEW NORMAL KIT IN THE COVID-19 PANDEMIC

This study aims to analyze the effect of Health benefit, Brand Quality, Trust, and Price by mediating Perceived Value on Buying Intention. according requirements in known population 1.1 million people have visited, then based Krejcie Morgan table, number samples that must be required is 384 respondents. The data used this were Results obtained from Partial Least Square (PLS) approach for analysis it said Benefit variable has a significant value, as well variables which also value. perceived value buying intention, health benefit with price intention.